Four friendly pallets waiting in a warehouse, ready for Barcelona

The curious case of four pallets

Once upon a time, Freddie needed a freight quote.

Four pallets. Birmingham to Barcelona. Easy.

How hard can it be?

Chapter one

Then came the questions.

Dimensions? Weight? Commodity code? Collection time? Tail lift?

1Freddie completes an online form.
2Freddie waits beside a silent telephone.
3Someone asks for dimensions. Then weight. Then a commodity code.
4“Please see the attached form.” There is no attachment.

Freddie's four pallets pass the time while a freight employee handles paperwork and calls — Twelve emails, three phone calls and one missing attachment later, the pallets were still in Birmingham.

Nobody ordered the chaos

Good people. Bad process.

Storybook illustration: a confused customer at one desk and an overwhelmed freight worker at another, separated by a huge tangle of telephone cables, emails, forms and sticky notes, with Freddie's four pallets and a pigeon waiting behind it.

The customer wants a quick answer. The freight team wants complete information. Between them stands a magical combination of forms, inboxes, spreadsheets and:

“Sorry, could you repeat that?”

The people aren’t the problem. The repetitive process is the villain.

The plot twists

This isn’t just a webchat.

The website conversation is only the front door.

Behind it, a Digital Worker can check the information, follow the process and move the request through quotations, approvals, bookings and updates.

People step in when judgment matters. The repetitive work keeps moving.

The chat is where the conversation starts. The Digital Worker is what gets the job done.

The pigeon took it badly.

No smoke. No mirrors.

From “interesting idea” to “I can see it working.”

Try the freight journey

Demonstration only — no real quotation or shipment will be created.

Live Digital Worker

Watch us create the journey

See how a customer conversation can be created using simple instructions—without turning every change into a six-month IT project.

Freddie’s escape plan

First, rescue four pallets. Then retire the chase.

Start with one better customer conversation. Once that works, connect the steps behind it. Eventually, routine work can move directly between companies.

Today

The website asks. The customer answers. The freight team gets the whole story.

The assistant collects the shipment details and passes one complete request to the freight team. People review the important decisions.

Customer → Website assistant → Freight team

Freddie is released from the Forest of Follow-up Emails.

Painted warehouse scene: a customer at a loading desk hands scraps of shipment information to a friendly Greentic assistant on a wall screen, which turns them into one neat shipment document that a freight employee receives; a half-folded deckchair leans against a pillar.

The conversation stops being an island.

Connect the recurring steps while people approve the decisions that matter.

Quote → Approval → Booking → Updates

Nobody has to copy the postcode into three different systems. There is quiet celebration.

Painted freight terminal with four stations along a roller conveyor: a Quote desk, an Approval booth where a freight employee raises a striped barrier, a Booking loading bay with a forklift, and an Updates departure board beside an open door.

Tomorrow

What if your customer’s Digital Worker could speak to yours?

Routine requests, missing details, quotes and updates could move directly between customer and provider. People step in for relationships, exceptions and important decisions.

Customer company ↔ Freight company

The Digital Workers discuss pallet dimensions. The humans discuss business. Everyone plays to their strengths.

The direction of travel

This is the longer-term vision. The first step is simply creating a better customer conversation.

Wide painted scene: a customer's machine-parts warehouse on the left and a freight depot on the right, each with a screen showing its own Digital Worker; two people chat over tea at a picnic table while a freight specialist stamps an exception, and a road connects the two companies.

Barcelona, at last

The happy ending isn’t removing people.
It’s removing the work nobody enjoys.

Painted Barcelona freight depot in late-afternoon light with palm trees, the Sagrada Família and Torre Glòries in the distance, a waving depot worker, and the pigeon already perched on a crate as Freddie's four pallets arrive.

Why Greentic

This is where Greentic begins.

Greentic helps logistics companies begin with a better website conversation and gradually automate the processes behind it.

Your company, not ours

Use your brand, language, services and way of working.

Change it by asking

Update conversations and processes using simple instructions.

People remain in control

Add checks and human approval wherever decisions matter.

An open foundation

Built on an open-source platform, so you are not trapped in another enchanted castle.

An experienced cast

Created by a multi-award-winning team with experience building complex technology and automation.

Start with one repetitive customer conversation. Extend it when the value becomes clear.

Your turn

Now let’s talk about your never-ending freight story.

Tell our Digital Worker about one customer conversation your team repeats every day.

No form. No chasing. No missing attachment.

We thought it would be embarrassing to end this page any other way.